Insights, tips, and strategies for influencer marketing
Who made the last purchase in your household? If you’re a mom, it was probably you. Moms are the most active, most trusted, and most influential segment of consumers. Women drive 85% of consumer purchasing decisions in the home, and for consumer brands working with a marketing agency, there is no h...
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If you're new to influencer marketing it can be a somewhat daunting task. Where do you start? We've got you! It's not as complicated as you think - you really just need to know a few key points to get you started. What's a collaboration? How do you write a creative brief? Do you need a contract? Al...
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When working on campaigns with influencers, one of the most important aspects of the process is your creative brief. It’s always helpful for the influencer to know what you’re looking for, so that expectations are set on both sides, and everyone comes out of the collaboration happy, and feeling lik...
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