Beautiful content created by Moms who have real influence with their followers.
Quickly and easily start a campaign and begin reviewing content in as little as two weeks.
Only pay for what you need with no subscription or contract required and no hidden fees.
It doesn’t matter if you are looking for a one-off campaign or an always-on program, we always start by getting to know your brand and getting a clear picture of your desired end goal.
Use our brief builder to ensure nothing is overlooked and have the benefit of one of our team fine-tuning it before content is created.
Influencer applicants begin to roll in immediately once the brief is complete. Even if you have your ideal influencer in mind, it can be onerous to analyze all of the metrics. We will highlight recommended influencers so that all you need to do is approve them.
Product campaigns are ideal for brands looking for high quality UGC to use for paid ads, brand owned channels including social & websites and more. Creators provide content in raw asset format as well as post to their channels (Instagram or TikTok) with typical audiences of up to 15k.
Best for brands looking to boost their existing influencer initiatives or for those just starting out needing to build a content library.
Best for brands that are looking to boost awareness, sales & add to their content library. Perfect for brands that are just launching.
Creators can be spread across multiple campaigns over a period of 6 months.
Paid campaigns are ideal for brands who already have some brand awareness and have worked with influencers in the past. Influencers receive product as well as a flat fee for their content.
Commission-only based campaigns would be considered Product collaborations, not Paid.
Best for brands with digital products/services or low priced retail items looking to boost their existing influencer initiatives or for those just starting out needing to build a content library. Full usage rights to content are included.
Fee above is management fee only and does not include influencer rates which can be an additional $1,000+.
Best for brands that are looking to boost awareness and drives sales with creators who will post for 3 consecutive months resulting in at least 6 touch points with their audience & your brand.
Fee above is management fee only and does not include influencer rates which can be an additional $4,000+.
Looking for a campaign with fewer or more creators? Send us an email and we will come up with the best solution for you. Reach us at firstname.lastname@example.org
You can sign up by clicking 'Sign Up' in the navigation bar at the top of the page. We will take a look at your application and make sure you would benefit from our platform. You will receive an email notifying you that you've been accepted or need to wait until you have grown your account a little more within a week.
You set your rate when filling in your profile but depending on the scope of work related to each campaign you can negotiate directly with the brand. Remember we like to keep things simple for everyone involved, so you will be including all usage rights to the content you create to the brand. As well, we do charge a 5% commission on your compensation. We know you take your business seriously and expect you will see the value we provide.
Once the campaign is complete, you will receive an email with invoicing details. You need to submit your invoice in order to be paid. Payment is via wire transfer or e-transfer within 60 days post campaign.
We include full usage rights to the brand for any content you create, however, you can stipulate different usage rights when you apply to campaigns if you would prefer.
In order to get the most effective and authentic content, we encourage every brand to give their collaborators as much creative freedom as possible. However, adherence to brand standards and guidelines is essential to a great working relationship. We’d expect you would know how to balance this just right.
Yes, given the specific goals of our platform, you either need to be trying to conceive, pregnant or already have children.
On our platform, brands can either directly invite you to their campaign (this is why having an up-to-date profile is so important) or they will post campaigns to our marketplace that you can browse and then apply for.
You are almost always gifted products in order to create the content required. Often the brand will let you keep it but other times you may be required to return it if it's a high ticket item. But don’t worry, all of that is coordinated within the platform.
We focus on brands that want to connect with creators based in North America.
No, we don’t require any sort of contract or exclusivity arrangement. Your only contract will be between you and the brand on each campaign.
Ideally, you should have a minimum of 5,000 followers. However, we want to build the world of Momfluencers, so if you have a small but very engaged following, please apply and hopefully we can accept you or give you some help / advice on boosting your following.
You can either have a creator or business Instagram account but you need to have a Facebook Business Page linked to your Instagram account.
You can sign up by clicking 'Sign Up' in the top navigation bar. We will take a look at your application and make sure you would benefit from our platform. Once you receive a confirmation email, we will work with you to determine the best path forward in terms of our campaign offerings.
Absolutely, we would love to help you with anything you need. We have many years experience in business advertising & creative development. We offer an introductory phone call for each new brand prior to posting a campaign so we can go over best practices and help to guide you. If you want more help, our Professional packages come with brief review & feedback as well.
Our creators are active on Instagram and TikTok primarily. Many of them also have blogs and utilize Pinterest for evergreen content opportunities.
You pay us for the entire campaign and we take care of paying the individual creators, but only once they’ve completed the deliverables agreed upon.
Yes you can provide compensation only as a gift or product. This may be the only option if you are a small brand, but keep in mind how much work goes into styling & photographing the content. We are strong believers in compensating creators monetarily, even if it's not too much if you are a startup.
We vet every influencer that joins our platform by using third party data analytics software to make sure their followers are authentic and of good quality.
All of our campaigns include link conversions and you can add full reporting which includes reach, impressions, engagement & more for $25/creator.
As part of our process, you will be creating a brief that each influencer references when creating their content. For gifted campaigns, influencers do not need approval on their content prior to posting unless specifically requested. Typically paid campaigns are preferred to include approvals by the brand but not all require it. We keep it simple by charging $25/creator for any content approvals, letting you decide. Keep in mind that we work with high quality creators who do not post anything disparaging or of poor standard so even without including content approvals you can rest assured that the content will be great.
For the vast majority of our collaborations, you own all of the content created and can use it in any way you like without paying anything extra. Certain creators, however, charge for extras like white-listing. This generally happens as the creator’s audience size increases past the 50k mark. You would know any extra charges ahead of time and decide if you’d like to move forward with that knowledge.
All of the creators listed on our site are Moms, first and foremost. We have some women who are phenomenal at creating content but don't have a large enough following to be considered an influencer. These are perfect people to hire for creating your next catalogue shots or content for your e-commerce site, marketing materials and social channels. We also have Mom's with small to large followings (ranging from 5k-500k followers) that focus on different categories (ie. natural parenting, travel, fitness, food). We really feel that we have the right person for you regardless of your specific needs, and if we don't, we will personally find them for you!
The best campaign for UGC is our gifted or paid Starter packages. While any campaign generates content that you can use in perpetuity across any channel you like, the Starter packages are the most affordable for filling your content library with quality videos & images.
All that is required from a brand is to fill out our onboarding form so we know who your ideal target audience is. From that point forward, your campaign manager will look through the applicant list and send you the best options. Sometimes it’s necessary for us to do outreach to new creators if you are in a very niche category that we don’t have a ton of influencer depth in. Either way, we provide you with a list of applicants that are your ideal influencer to work with, based on what you told us. Once you approve the list, you may need to approve content if selected as an option. Otherwise you just sit back and watch the content go live!
From start to finish, we like 4-6 weeks to ensure enough time for creators to make quality content. It can be done in as little as 2 weeks in a pinch however. At times, depending on the product, it can take up to 3 months to post. All of this is discussed during your onboarding process.
All of our communication is done over email. Typically you hear from a campaign manager several times per week once your campaign is live. The majority of the communication between your campaign manager and the creators happens without you being aware of it so you can focus on the other parts of your job.
Yes, you can white-list any of the content you have paid for, unless it has been stated otherwise prior to hiring a creator. The vast majority of our campaigns are full usage rights, meaning the brand owns the content and can also request white-listing.