You can sign up by clicking 'Sign Up' in the top navigation bar. We will take a look at your application and make sure you would benefit from our platform. Once you receive a confirmation email, we will work with you to determine the best path forward in terms of our campaign offerings.
Absolutely, we would love to help you with anything you need. We have many years experience in business advertising & creative development. We offer an introductory phone call for each new brand prior to posting a campaign so we can go over best practices and help to guide you. If you want more help, our Professional packages come with brief review & feedback as well.
Our creators are active on Instagram and TikTok primarily. Many of them also have blogs and utilize Pinterest for evergreen content opportunities.
You pay us for the entire campaign and we take care of paying the individual creators, but only once they’ve completed the deliverables agreed upon.
Yes you can provide compensation only as a gift or product. This may be the only option if you are a small brand, but keep in mind how much work goes into styling & photographing the content. We are strong believers in compensating creators monetarily, even if it's not too much if you are a startup.
We vet every influencer that joins our platform by using third party data analytics software to make sure their followers are authentic and of good quality.
All of our campaigns include link conversions and you can add full reporting which includes reach, impressions, engagement & more for $25/creator.
As part of our process, you will be creating a brief that each influencer references when creating their content. For gifted campaigns, influencers do not need approval on their content prior to posting unless specifically requested. Typically paid campaigns are preferred to include approvals by the brand but not all require it. We keep it simple by charging $25/creator for any content approvals, letting you decide. Keep in mind that we work with high quality creators who do not post anything disparaging or of poor standard so even without including content approvals you can rest assured that the content will be great.
For the vast majority of our collaborations, you own all of the content created and can use it in any way you like without paying anything extra. Certain creators, however, charge for extras like white-listing. This generally happens as the creator’s audience size increases past the 50k mark. You would know any extra charges ahead of time and decide if you’d like to move forward with that knowledge.
All of the creators listed on our site are Moms, first and foremost. We have some women who are phenomenal at creating content but don't have a large enough following to be considered an influencer. These are perfect people to hire for creating your next catalogue shots or content for your e-commerce site, marketing materials and social channels. We also have Mom's with small to large followings (ranging from 5k-500k followers) that focus on different categories (ie. natural parenting, travel, fitness, food). We really feel that we have the right person for you regardless of your specific needs, and if we don't, we will personally find them for you!
The best campaign for UGC is our gifted or paid Starter packages. While any campaign generates content that you can use in perpetuity across any channel you like, the Starter packages are the most affordable for filling your content library with quality videos & images.
All that is required from a brand is to fill out our onboarding form so we know who your ideal target audience is. From that point forward, your campaign manager will look through the applicant list and send you the best options. Sometimes it’s necessary for us to do outreach to new creators if you are in a very niche category that we don’t have a ton of influencer depth in. Either way, we provide you with a list of applicants that are your ideal influencer to work with, based on what you told us. Once you approve the list, you may need to approve content if selected as an option. Otherwise you just sit back and watch the content go live!
From start to finish, we like 4-6 weeks to ensure enough time for creators to make quality content. It can be done in as little as 2 weeks in a pinch however. At times, depending on the product, it can take up to 3 months to post. All of this is discussed during your onboarding process.
All of our communication is done over email. Typically you hear from a campaign manager several times per week once your campaign is live. The majority of the communication between your campaign manager and the creators happens without you being aware of it so you can focus on the other parts of your job.
Yes, you can whitelist any of the content you have paid for, unless it has been stated otherwise prior to hiring a creator. The vast majority of our campaigns are full usage rights, meaning the brand owns the content and can also request whitelisting.